Case Study / Study-abroad CMS platform
Consultancy System
A study-abroad operating platform with public pages, applicant workflows, admin CMS, CRM, media, and permissions.
The Challenge
The consultancy needed one reliable system for website content, student leads, applicant journeys, media assets, country/university data, staff permissions, and daily admin operations instead of scattered tools.
- Public content, student leads, applications, media, and staff permissions were spread across separate tools.
- The team needed a CMS that could update pages without code changes.
- Applicant and admin workflows needed one backend source of truth.
The MoonArc Solution
System Architecture
Built a NestJS/PostgreSQL backend, Next.js public frontend, Vite React admin, RBAC, CMS composer, media library, applicant workflows, lead tracking, and settings-driven publishing controls.
Operational Interface
A consultancy interface split into public pages, applicant journeys, and an admin workspace for content, leads, media, and operations.
CMS Composer
Pages, menus, reusable sections, media, SEO, and publishing controls are handled from admin.
Role Control
RBAC, staff permissions, audit-friendly admin actions, and operational settings protect the workspace.
The Execution
Phase 01: Content Model
Structured countries, universities, services, testimonials, media, leads, applications, and page content.
Phase 02: Admin Build
Built NestJS APIs, PostgreSQL models, Vite admin screens, CMS composer, RBAC, and media workflows.
Phase 03: Public + Portal
Connected the public frontend and applicant journeys to the same managed operating layer.
"The value is not just a website; it is the operating system behind the consultancy."
— MoonArc case-study note
Quantifiable Impact
A three-surface platform that gives the public site, applicant portal, and admin team one connected content and operations layer.
3 apps
Public, portal, adminCMS
Editable content systemCRM
Lead and applicant flowRBAC
Permission modelNext Project