Case Study / Agency ops + CMS
MoonArc System
MoonArc’s own website and admin system: CMS, CRM, projects, invoices, media, public API, and operations data.
The Challenge
MoonArc needed its own operating platform rather than scattered content, client, project, invoice, media, and portfolio tools. The public website also needed to come from the database-backed CMS.
- MoonArc needed CMS content, client records, projects, invoices, media, and settings in one database-backed platform.
- The public website needed to read real CMS data while retaining safe fallbacks.
- Admin operations needed auth, validation, seeded data, and Docker-friendly deployment.
The MoonArc Solution
System Architecture
Built a monorepo with Next.js public site, Next.js admin, NestJS API, Prisma/PostgreSQL, public CMS, media library, CRM, projects, invoices, proposals, settings, and seeded operating data.
Operational Interface
A studio operations interface connecting public CMS, admin workflows, client CRM, project tracking, invoices, media, and settings.
Public CMS
Services, products, case studies, industries, testimonials, team, SEO, and settings can come from the database.
Ops Backbone
Clients, projects, milestones, invoices, payments, proposals, media, audit logs, and roles share one API.
The Execution
Phase 01: Monorepo Foundation
Structured the public app, admin app, API, shared contracts, config, Docker, Prisma, and database schema.
Phase 02: CMS + Operations
Built public CMS endpoints, admin modules, CRM records, project workflows, invoice data, and media handling.
Phase 03: Seed + QA
Seeded real project content, connected fallbacks, generated visual assets, and verified the Docker-backed public site.
"The MoonArc website is also the proof: the CMS and operating system power the public experience."
— MoonArc case-study note
Quantifiable Impact
A working business system that powers the public site, CMS content, client records, project operations, billing, media, and admin workflows.
API+2 UI
Public app, admin, APICMS
Database-backed contentCRM
Client operationsDocker
Local production stackNext Project